On September 15th, Gather Town announced that it would end its free plan and triple its per-seat pricing. For its community, this was a jarring change. For those paying close attention, it was also a signal.
When platforms grow on fragile foundations, the economics eventually catch up. Users are left holding the bill.
At Topia, we chose a different path.
Instead of racing ahead on borrowed infrastructure, we spent years investing in scalable core media, such as our patented mix of peer-to-peer and server-based streaming. It was not always the fastest way to scale, but it was the right way. That decision meant we were a bit slower out of the gate, but it now allows us to keep costs low and performance high.
The result is a model that rewards communities instead of taxing them. Our free tier is not a marketing gimmick or a temporary hook. It continues to expand in generosity over time. Sustainability is not about short-term growth. It is about creating systems that last.
In the past month, thousands of teams have migrated from Gather to Topia. The trend is clear: people are choosing platforms that prioritize performance, flexibility, and affordability.
This moment is bigger than one company raising prices. It reflects a shift in what communities, educators, and builders expect from the digital spaces they inhabit. People want platforms that feel alive, adapt to their needs, and do not punish them for growing.
Topia is not just a place to gather online, it is a foundation for what comes next.
We believe belonging should not be a luxury. It should be the default.
If you are staring at a price hike or wondering whether your platform will change beneath you, know this: there is another way.
Topia exists to make connection sustainable, accessible, and deeply human. The economics work, the technology is built to last, and the future is about empowering communities, not extracting from them.
Digital belonging is too important to be left to fragile business models. It deserves strong foundations, transparent commitments, and a vision that puts people first. That is what we are building at Topia.